Part 1: Ladies/Brides: Which would you rather wear at your wedding: real pearl jewelry or fake?

I’m breaking into the bridal market with my line of genuine pearl jewelry (see www.sunandmoonpearls.com). The problem seems to be that fake pearls dominate at retail outlets that I’m trying to sell wholesale to and brides either don’t know the difference or don’t care. The irony is that fake jewelry still costs an arm and a leg (as much or more than my genuine jewelry line) So… Part 2: How do I raise awareness without launching some huge expensive ad campaign? (which would increase my overhead). Any ideas would be appreciated!

Well i know that in alot of cities there are trade shows for brides to be and there friends and families so maybe look into setting up a booth at the shows to sell your product but maybe also to raise awareness!! Have posters with the comparison in the product and the prices and maybe word will get out ..even hand out business cards with your website also filled with information. You could even try leaving your card at bridal wedding gowned shops near the till!!

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